Alfred De Vreeze

Responsible for the activities of myWorld in the Netherlands. myWorld is a marketing loyalty company, with Cashback World as the best known platform. As MD I am responsible for the daily management and management of all departments. In addition, I am directly responsible for the (international) Key account partners and White label projects.

Ad Interim responsible for the activities of myWorld in the Germany. myWorld is a marketing loyalty company, with Cashback World as the best known platform. As MD I am responsible for the daily management and management of all departments. In addition, I am directly responsible for the (international) Key account partners and White label projects.

Ad Interim responsible for Aldi Zoetermeer BV

Member of the Management team of The Greenery. Responsible for the close cooperation with important retail companies. Responsible for de corporate Marketing department. • E-commerce; Fresh-harvest meals box • Improve chain collaboration model

Member of the Management team Dobrido-Udea. Responsible for the daily operation of the company-owned EkoPlaza stores (New organic supermarket), Retail marketing, pricing and formula optimization. • EkoPlaza 2.0 roll-out; 9 openings, 4 acquisitions, 7 relocations and 8 expansions, 20 new franchises • Formula management: • Implementation of the closed stock management and automatic ordering system through Slimstock within an SAP environment • Implementation of a new planning and registration system.

Member of the national executive board of directors. Responsible for the management of the four regional departments and their management teams, including four distribution centres and in total 320 stores. At the head office responsible for the management of the departments: purchase of company resources, dispo-organization, logistics (supply chain) and sales organization (including retail and micro marketing, project management.

Responsible for 110 stores and distribution in the Southern part of the Netherlands, leading a cross-functional team of 2000 employees. The management team (direct reports) consist a Distribution Manager, Finance Manager, Purchase & Dispositions Manager and two Sales Managers). Etten-Leur was the second region of Lidl in the Netherlands.

Responsible for a 32,000 square meter Distribution Centre in the Northern part of the Netherlands (Heerenveen). Servicing all Lidl supermarkets in the in the Nederland’s (170 stores) and responsible for contracting the logistic partners and the national logistic policy. • DC optimized and extended with approx. 7.000m2 (32000 m2) • Growth from 80 to 170 branches • Expansion of external transport from a transporter to six different transporters

Responsible for the daily operation of 5- 14 Lidl stores and new store openings in the Netherlands. From mid-1998 responsible for: • Guidance and training new district managers • Writing and updating all manuals and training manuals • Guidance and opening of new branches (national)

Responsible for the development of the leads-marketing department.