Alice Heber

I am leading a team of 7 Market Managers and Market Coordinators. Furthermore I plan, track and monitor performance and adapt strategy where necessary, guide & monitor team performance and development, build relationships with key accommodation partners, gather market information and competitor intelligence to enhance the penetration rate and sales volumes of Agoda within the boundaries of Agoda business plans and KPI guidelines.

Would you ever recommend a hotel because "the logo looks so pretty"? Probably not! The Brand Company believes that perceptions of hospitality brands are created by the reality of experiences such as style of service, efficiency of the check-in processes amongst others. After thorough site inspections, market analysis and trends research The Brand Company comes up with a hotel brand that is distinctive, compelling, relevant and credible.

After 2 years in its Barcelona office I was promoted to manage the Business Development for the Asia and Pacific region. I recruited and managed a team of 4 and reported to the CEO. My tasks included Sales and Revenue Management and Analysis and response to shifts in supply and demand as well as website performance. I introduced new destinations that generated sales of up to 110k USD per month and increased the net sales in APAC’s top 12 destinations by over 40% in my first year in the position.

I managed existing and openings of new destinations by analyzing markets as well as visiting and contracting appropriate hotel properties and chains. Since I’m a very sociable person I very much enjoyed the sales aspect of the work. I consistently met my set objectives

I created and analyzed reports for hotels and resorts to indicate which products will best increase profitability and performance at this leading global provider of online distribution solutions and marketing services to the tourism sector

Projects at the world’s leading hotel and hospitality consultancy firm consisted of visiting the subject property, preparing the appraisal- and feasibility study and writing a 200 pages report on the analysis

Studies in English with special concentrations on entrepreneurship as well as food and beverage management. Emphasis on practical application of theory, such as development of Marketing and Business Plans.