Alisa Ivanova

- Provided account management services for 2-4 clients concurrently and served as the primary point of contact for them; - Established and maintained an extensive project time line of multi-channel PR campaigns; - Briefed and managed a team of copywriters, designers, target ad and PR specialists, and so on; - Managed KPIs achievements and provided interim status to clients; - Prepared final PPT reports and presented them to customers.

- Ran 1 social media campaign for global beauty brand involving paid influencers; - Engaged in the selection of influencers according to the clients’ brief; - Supervised the fulfillment of the tasks set to influencers; - Based on the results of the campaign, calculated KPIs and prepared PPT reports; - Updated CRM database (Asana).

Project to produce marketing collateral in conjunction with the account director for the introduction of a new PURINA PRO PLAN product line - Created the project timeline; - Managed the group of designers and copywriters; - Provided updates on the status of the project to stakeholders; - Oversaw the creation of the final toolkits for the European market.

Organization and coordination of Russian and international business events (ranging in size from 20 to 3000 participants): - Prepared an event cost estimate; - Established and maintained schedules for event preparation; - Selected and invited speakers, coordinated their participation and speaking schedule; - Organized accreditation of media and guests; Updated CRM database (Bitrix).