Amit Ghasghase

Wingify product VWO (Visual Website Optimizer) is the World's easiest Conversion Optimization Solution which allows marketers to increase conversions from their websites and landing pages. VWO converts the visitors to your website into paying customers thereby positively contributing to your revenues and profits. I am in charge of Startup Metrics and Product Marketing.

→ Developed Custom Blogging Solution that helps in performing the following tasks: • Allows user to create their own portfolio and blog • Can include all type of digital content (text, images, video, music and interactive graphics) • Send Email Campaigns to email lists You can visit my personal blog and portfolio at http://www.amitghasghase.com → Developing Location Based Ad Service (Website and Mobile App) → Developing To Do Application Self Hosted Solution and Complimentary Mobile App

I designed and developed an email marketing application which could send: 1. Regular Email Campaigns 2. Scheduled Email Campaigns 3. Drip Email Campaigns It was designed to ensure high deliverability of emails to large email lists. It had the following features: 1. WYSIWYG Email Editor 2. Custom Fields and List Uploads 3. Email Authentication and Validation (SPF and DKIM) to ensure legitimate inbox delivery 4. Optimized to send millions of emails limited only by server infrastructure

Led an offshore team of 5 consultants to execute a SAP CRM upgrade project to implement: - Sales – Account and Contacts, Activity and Opportunity Mgmt - Marketing – Customer Segmentation, Campaign Management and External List Management - CRM Web-based Portal - Mobile Sales Appn. Integration Documented business processes and developed the project blueprint Created functional specifications and conducted UAT and SIT Developed custom data obfuscation program to ensure client data confidentiality

-Responsible for SEM, SEO, E-mail marketing and newsletter. -Did direct marketing and Booth Design -Organized speaking engagements and published in trade journals and publications. -Generated Leads through exhibitions, trade journals and direct mailers -Marked and qualified leads to focus efforts and identified targets for cross-Sell, up-sell and new sales -Developed Presentations, Case Studies and marketing collateral -Developed custom software utilities which reduced presales time duration by 25%

→ Identified investment opportunities for an European medical devices company and sourcing opportunities for an European heavy engineering firm → Validated Profit Estimates for a multinational bank and also identified investment opportunities for an European medical devices company