Dinazad Tutcuoglu

- Autonomous product range planning and implementation including listing & delisting decisions; new product launch management. - Planning, development & execution of the annual promotion and marketing plans - Monitoring & analysis of supplier and category performance - Conducting market, competition, range analysis and price comparisons - Negotiation of annual conditions together with purchaser - Managing the relationship with internal departments (purchasing, sales, supply chain)

Traveling through South and Central America; Studying Portuguese in Brazil

Set up of the Operational Brand Plans 2017/18 for Rothmans and Vogue in Global Travel Retail; Support the SBM in setting up the Strategic Brand Plans 2017/18; Successful launch of three new products across key markets including 360 degree activation; Successful lead of a global assortment alignment project; Brand lead for the implementation of international regulatory projects; Budget set up and management; Agency management; Coaching of junior team members

Management of the local and tail brand portfolio; Full responsibility for implementing the operational brand migration plan 2015/16; Support in setting up the strategic brand migration plans 2016+; Budget responsibility; Agency management

Project lead of product launches “Pall Mall Black & Silver Editions” incl. 360° activation; Coordination of various sales cycles; Lead of online and shopper marketing activities for Pall Mall; Project management of price/content project to improve consumer navigation; Budget responsibility; Agency management; Leadership of trainees and interns

International Management Trainee Programme in Marketing with job rotations within Brand Marketing, Strategy / Planning & Insights, Trade Marketing, and Sales, incl. a 7-months international assignment within Global Brand Marketing at the headquarters in London.

Successful implementation of the spring and summer promotions for Danonino in Switzerland; Regular analysis of KPIs in a scorecard; Support for the social media campaign for Danio; Market analyses for new product strategies; Project management for the installation of the new danone.ch website; Advertising & promotion budget management

Coordination and support of two product launch projects; Carrying out analyses for a product re-launch project; Content creation for the online communication of Thomy; Support with developing the brand strategy

Organization of tours, concerts and recitals; Coordination between artists, agency and promoters; Set-up and review of artist contracts; Monitoring of press releases and creation of a data base regarding PR material; Preparation of communication material about the artists

Support of two strategic marketing consulting projects within the health care industry (market research, conjoint analyses, data collection and analyses, development of the recommendation for the client)

Schwerpunkt Marketing; Abschlussnote 16.95 mit Auszeichnung (entsprechend der deutschen Note 1,5)

Marketing