Amit Joshi

Currently managing digital campaign operations for a mid-sized US pharma client. Providing end-to-end execution and automation support across 40+ product lines. Runs asset QA for branding and continuity purposes. My main responsibilities include deploying best practices, creating nurture/engagement campaigns, and monitoring and analyzing engagement metrics. I'm currently leading the offshore team for campaign operations.

I've helped clients with their marketing initiatives. I've managed the Marketing Automation Platforms (especially Marketo, HubSpot and Pardot) and fully leveraged their capabilities to plan, design, execute, and optimize marketing campaigns. I had worked closely with the client's team to implement all programmatic and operational initiatives through automation tools. In Marketing Automation, I have built and launched campaigns that target the correct audiences at the right cadence with the correct scoring.

I. Generated a pipeline of qualified opportunities that fulfilled the RSM and BDM targets II. Responsible for sending out weekly updates on the interlock details with the field team III. Discussed the solutions with the customers related to a business requirement IV. Responsible for solving the problems with customers as a first escalation point

I. Managed various email campaigns, including the template designs, calls-to-action, and content used in our email sends II. Optimised our marketing automation and lead nurturing processes through email, content, and social channels using Marketo III. Demand Generation- Integrated demand marketing covering messaging, campaigns, website optimisation, and marketing operations IV. Segmented lists based on behaviours like past email engagement and website interactions (content downloads, site page visits, etc.)