Anamika Batra

Lead data strategy

• Trusted advisor and internal consultant to business teams on their data needs. • Enable decision making process by providing relevant market intelligence (insights into moving gaming industry landscape). • Forecast, consolidate, publish pre-orders and sales for all new Ubisoft titles across NCSA regions, for both retail and digital channels. • Work on ad hoc NCSA market-level projects on gaming industry trends such as free WE, pricing and console hardware base.

• Led a cross functional team to develop and implement a sales playbook to penetrate the consumer goods industry in North America. • Conducted competitive landscape analysis and redesigned sales/ marketing collateral to better position value proposition, increasing prospect response rate by 20%. • Conduit between the customer and the product team. Conducted user research to identify and prioritize product feature release

• Collaborated with the logistics team to create a safety stock model to reduce stock-out events by 30%. • Streamlined the order to delivery process. Trained the inside sales team on the new process which helped improve order fill rates by 10%. • Automated the inventory reporting process which helped field sales team get real time inventory status.

Product Management, HCI, Data Analytics

Strategy, Finance

Strategy, Marketing

Electronics and Telecommunication