Anano Chkhetia

PR & Reputation: Integrated communication strategies and brand positioning for large-scale real estate; proactive reputation risk and executive-level crisis management. Media Relations: Long-term partnerships with TV, digital, and print media; leading high-impact press conferences and corporate events. Communications & Analytics: Professional copywriting (releases, speeches) and key messaging; data analytics and SEO to boost brand visibility and organic reach.

Transformed strategic corporate goals into compelling narratives; successfully developed and launched full-scale content strategies for 2 major projects under tight deadlines, ensuring consistent brand voice. Managed the full lifecycle of digital advertising campaigns across social media; focused on precise targeting and lead generation to maximize conversion rates. Oversaw advertising budgets and conducted detailed performance reporting; utilized data analytics to optimize campaign ROI.

Strategic Communication: Executed content strategies, managed full PR lifecycles, and conducted effectiveness analysis. Media Relations: Formulated message boxes and press releases; coordinated TV airtime and ensured active news coverage across platforms. Digital Marketing: Managed social media (FB, IG, LI, TikTok) with high-impact content for target audiences. Reporting: Monitored media coverage and prepared annual/quarterly performance reports.

News Coverage: Actively covered daily events and gathered on-the-ground info for broadcast. Production Coordination: Coordinated with the production team to streamline news flow and ensure timely broadcasting. Content Discovery: Researched and identified high-impact topics and storylines for news segments. Editing & Scriptwriting: Prepared scripts and oversaw video editing (voiceovers/visuals) to produce final broadcast-ready segments.

GPA: 3.8