Anastasiya Skalska

Led cross-functional teams to develop two strategy board games for release in 2024, focusing on time and resource management. Introduced agile methods (Scrum) to optimise project processes, reducing project time by 20%. Collaborated closely with design and development teams to ensure timely releases and product launches.

Managed projects to implement digital marketing campaigns, resulting in a 15% increase in website traffic. Optimised internal and external communications and revamped corporate websites for several European markets. Developed and executed targeted email campaigns for lead generation and customer retention.

Established a network of five cafés within two years and the successful launch of a franchise. Created and implemented operational processes, budgets, accounting strategies, and employee development systems. Launched innovative marketing strategies that drove revenue growth.

Developed a fashion brand from concept to market, successfully selling the business after two years. Managed production processes. Built an online store and developed the marketing strategy. Executed photoshoots and commercials for promotional campaigns. Oversaw product development, branding, and marketing strategies.