Anca Bungardean

• Provide insights to all category heads, brand owners and countries (CH, EU, UK, CN) to improve strategic decision process and identify growth opportunities • Support brand leaders in building value and shaping wining brand portfolios • Consolidate group-wide efforts and maximize efficiency on ad-hoc research projects (both qualitative and quantitative) • Gather and consolidate Nielsen, panel data and interpret trends to drive growth behaviour

• Complete ownership of innovation pipeline from idea creation to in-market launch (pan-European). This includes marketing mix, portfolio development and management, branding, naming, pack structure and design, profitability and social media. • Led cross-functional teams to drive successful commercialization with timely delivery • Developed competitive and market presentations for senior management • Managed the brand innovation budget

• Led consumer innovation and market research (concept/product/packaging bundle) for European Gum brands: Stimorol, Trident, V6, Hollywood Gum • Provided consultancy to commercial&product development teams to answer business questions and drive better consumer understanding • Synthesized internal & external data (Datamonitor, Euromonitor, Nielsen, Scantrack, Mintel etc.) and translated them into insights to identify growth opportunities and drive fact based decisions • Managed vendors and annual budget

• Delivered support to key strategic multi-country research projects for the biscuits category: initial briefing through field work, questionnaire and discussion guides, report creation and presentation • Conducted the monthly project reviews and the brand health tracking • Consolidated market research and consumer data, trends and industry reports to fill knowledge gaps and answer business questions • Monitored new and emerging competitors

• Market research for projects in the pharmaceutical and construction industry • Analysed and synthesised data utilizing industry reports, national institute of statistics, government, press and other strategic intelligence sources (Euromonitor, Datamonitor, EIU, Bloomberg) • Delivered timely analysis and data insights for multiple sales proposals and presentations