Anders Aarstad

I am managing the digital channels that provide traffic to SSI's online Market Research panels and surveys: - Digital Marketing (i.e. native ads, social media and content marketing) - Strategic Partnerships (i.e. loyalty programs or website communities) - Panel Partners (i.e. other consumer research panels)

My first task in SSI was to coordinate the global product roll-out of SSI’s survey router “Dynamix” leading a team based in the US, Australia and UK. An important part of the job was to liaise between the different internal teams, like IT and Sales. A router in the Market Research context is used to match respondents and surveys and SSI developed a platform that enabled a multitude of digital marketing channels to be plugged directly into the survey engine.

Based out of Munich, I took on responsibility for the operational side of delivering market research projects in Europe. In addition to managing the pipeline of projects from day to day, I was actively engaged in understanding the client's marketing research needs by having regular meetings with our top clients.

I was in charge of assessing feasibility of marketing research projects coming from clients, and measuring our panel capacity up against their needs giving a final "go/no go" to the sales team. The role was very valuable as it gave me a lot of experience in assessing the supply chain, making sure we would optimize the inventory at any given moment to meet our client's needs.

Marketing of financial services to Scandinavian expats living in Spain.