André Steiner

Brand Guardian of the 2nd largest premium tobacco brand in Switzerland. Key focus areas included developing Camel's long-term vision, portfolio, brand, and price strategies to maximize share growth & profitability. Driving brand equity through all elements of the marketing mix such as new product launches, packaging and consumer-centric activation (offline / online).

Managing all business activities and negotiations of the largest KA in the kiosk channel and all international convenience KAs in the Swiss market. Building and maintaining successful relationships to facilitate the implementation of JTI's strategies and programs. Providing solutions to capitalize on sales opportunities to boost the overall performance.

Translating JTI's strategies into trade sell-in & sell-out activities for distributors, organized and independent trade. Developing tailormade trade programs and trade fairs for KA, as well as monitoring sales and KPI performances.

Trade Marketing & Category Management for Surface Care (Cillit Bang, Harpic, Sipuro) in Switzerland and Austria. Key areas included planning and execution of go-to-market, launch and relaunch strategies. Developing and implementing various sales and marketing tools.

Responsible for monthly reporting of retail data and ad-hoc analyses such as competitive- and potential yield analysis. First point of contact for AC Nielsen and other market research institutes in the Swiss and Austrian market.

Traineeship to gain marketing and market research experience during bachelor studies. Managing consumer research projects and creating various business reports and analyzing global market movements for Global KAMs.

International Business

International Business

Marketing / General Management