Andrea Heuer

+ Possess nineteen years of professional experience in public relation service + Maintains strong relationships with media sources + Implements and generates innovative communication plans and programs + Exhibits excellent time-management skills and ability to handle multiple projects efficiently + Understands core media and analyst relations processes and activities + Identifies and secures new business prospects + Works comfortably in teams and as an independent

+ Cosmo PR: Media strategist for miiCard, Prosper, and BeNOLABound. + Breakaway Communications: Media strategist and outreach consultant for Western Union expansion. + Red Consultancy: Interim VP overseeing McAfee Consumer PR. + Consort Partners: Business development and account manager for Viewdle (ACQ. Motorola), Strobe (ACQ. Facebook) InMobi, Symbian, ShareThis, Dimdim (ACQ. Salesforce), Seesmic, King.com, Boxbe and Xing.

+ Developed strategic media relations campaigns across San Francisco based clients + Identified trends, issues and response tactics that positively impact the client’s core business goals + Provided media strategy for new business related activities + Conducted internal staff training on media relations + Created and presented client media relations and presentation training. + Clients: Linden Lab (Second Life), Saba, Airgo and emotiv.

+ Crafted compelling and differentiated messaging to build creative trend and issues based story ideas + Managed account teams for consumer and B2B + Identified and managed speaking opportunities + Maintained core relationships with prominent and influential members of the media and analyst communities + Clients: Become.com, Browster, Sun Microsystems, BEA, and Business Signatures.

+ Managed 50% of the NY office client base + Oversaw talent recruitment and professional development + Influenced press coverage angles with creative story idea development and outreach + Recruited new business prospects + Increased NY office revenues resulting in break-even status in one year tenure at firm + Delivered strategic counsel and persistent media relations + Clients: Fundtech, KXEN, Misys, BT Syntegra, NumeriX and Tullett Liberty

+ Crafted messaging and executed tactics + Established relationships with influential business and technology analysts and media + Validated news cycles and trends through bi-annual industry analyst/media audits + Secured 50 speaking slots for key executives at business and trade conferences + Managed East and West coast teams + Clients: Charles Schwab, Analog Devices, Forsurance, Edgix, iManage, and Western Multiplex.

+ Conceptualized and designed new and existing client proposal agreements + Prepared announcements and solicited U.S. and global media on business trends + Coordinated and attended press trips for top-tier national and international media + Oversaw direct mail programs and lead generation for existing clients + Developed marketing strategies for US cities, states and regions