Andrea Vian

- Acting as Analyst with an overall goal to improve web channel performance target. - Inhouse reference for Web Analytics - CRO project manager - Online marketing channels reporting & analysis: PPC, SEO, Affiliates, Media buying/Online Adv, Social - Acting especially as PPC Analyst/Strategist working in team with Paid Seach account managers - Developing data-driven multichannel strategies.

Search Engine Optimization for the portal www.WayToStay.com, website offering apartments for short sterm rent in top European destinations. Link building strategies - Online optimized content editing - Landing page optimization - Keyword reserach - Affiliate marketing - Online Advertising.

Support with SEO - Search Engine Optimization of the 4 company websites: www.oh-barcelona.com - www.all-paris-apartments.com www.all-berlin-apartments.com - www.oh-holidays.com - Link building strategies - Affiliate Marketing: link, banner and search box placement. - Social networking/PR (blog entries, forum posting) and Press Release editing. - Market Research: competitors, availability, destination. Partnership for off line adv campaing for the Italian market.

Potential clients contacts (Lead generation) in the development of Direct Marketing campaigns aimed at the commercial development of the agency and of the agency's clients.

I edited travel related online content and supported the SEO activites for travel related websites.

Advertising, Marketing, Web Marketing, Corporate Communication

Comunication, Marketing, Advertising, Media and New Media, Art, Cinema, Sociology, Economy