Anastasiia Gergun

Built and led a 6-person cross-functional team across PR, content, social, and influencer marketing, delivering 600+ client publications and securing 100+ media placements for in-house brands — including C-suite interviews, rankings, and industry features in leading Web3 and tech media. Defined and executed content, SEO, and PR strategy during international expansion, contributing to ~3x organic traffic growth and top 1–3 rankings for high-intent branded keywords across multiple years. Introduced AI-ass

Co-launched a product Marketplace from scratch by leading go-to-market communication, contributing directly to a 35% revenue increase in the first months post-launch. Managed PR, branding, and growth strategies for external clients across budgets from $5K to $100K+/month, spanning Web3, fintech, and tech sectors. Optimized landing pages, executive content, and external publications to improve organic visibility and brand positioning across client accounts.

Achieved and maintained top 1–3 Google rankings for branded and high-intent industry queries by leading on-page/off-page audits, keyword research, and competitor gap analysis. Managed link-building campaigns, guest publishing, and backlink acquisition strategies that strengthened domain authority and sustained long-term organic growth. Delivered search intent analysis and content briefs that aligned SEO strategy with editorial and business goals across a competitive Web3 market.

Grew organic visibility by managing link-building, outreach, and guest posting grounded in keyword and competitor research. Created SEO-driven content briefs and managed writer workflows to maintain quality and search alignment at scale.

Built end-to-end SEO strategy from scratch, covering content publishing, keyword research, link-building, and technical optimization across multiple projects.