Andreas Form

Concept and worldwide implementation of BMW i Business Model, esp. direct and multichannel sales as well as customer management. Business responsibility for development and implementation of necessary changes in sales IT system infrastructure.

Future-oriented market research as basis for product and service development as well as brand strategy. Strategy and concept of business and sales model. Responsible for the brand decision of project i products (BMW i).

Planning, steering and realization of aftersales marketing programs for the region Germany as well as steering of marketing activities BMW Financial Services and used cars. Operational responsibility for development and execution of marketing campaigns with external advertising agencies. Profit responsibility for BMW and MINI parts and accessories.

Strategy development, target management and budget steering of the central division Aftersales/Service

 Strategy consulting with industry focus automotive and functional focus on operational and financial restructuring of companies

Process- and IT-Consulting with industry focus automotive and chemicals