Andreea Mincu

Act as Business Owner for Bloomreach Engagement (Exponea), bridging CRM business teams and IT product development. Support implementation and optimization of CRM automation workflows, audience segmentation logic, and personalization capabilities. Collaborate with technical and business teams to introduce new MarTech functionalities and CRM process improvements. Participate in testing and rollout of CRM platform enhancements and scalable lifecycle automation solutions across European markets.

- Google Marketing Platform Client onboarding - Participation in HubSpot services building - Leads processing and qualification - Participation in pitches - Client invoicing - Contracting

Managed marketing automation operations and email communications for international sports events, including FIFA World Cup 2022 campaigns and transactional messaging. Developed and optimized reusable email templates and HTML components, supporting scalable campaign production and QA/testing processes. Coordinated Adobe platform-related topics on behalf of FIFA and managed multilingual email communications in multiple languages, including Arabic, across multiple tournaments.

Bridged client business users, agencies, and continuous development teams for Adobe Campaign/AEM solutions. Built and tested complex email campaigns, translated requirements into implementation approaches, supported feature specifications, and resolved platform incidents. Contributed to QA activities including smoke/regression testing, plus documentation, demos, process definition, and knowledge transfer.