
Andrey Kalashnikov
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Andrey Kalashnikov
- Bis heute 2 Jahre und 4 Monate, seit Feb. 2023
Web Developer
Entertainment Shelf
Movie and series recommendation service. Developed a website using PHP, JS, HTML, CSS, MySQL, Nginx, Docker. Parсеd 900K films and series from KinoPoisk. Went through a full development cycle from idea to launch.
- 12 Jahre und 8 Monate, Nov. 2010 - Juni 2023
Co-Founder
EuroJeans
- Management of online and offline stores, market and competitor analysis. - Work with assortment matrix and pricing. - Definition and implementation of the brand promotion strategy through sales channels. - Search for growth points to increase brand sales. - Optimization and increase in volumes in the e-com channel. - Purchasing in Turkey and Moscow. - Implemented self-written CRM and loyalty program.
- 7 Monate, Juni 2021 - Dez. 2021
Brand Manager
Mir Pizzy
Coordination of the work of the marketing department, website developers (6), mobile application (2), contractors (20+). Planning and implementation of a restaurant chain promotion strategy (18). Advertising budget management. Development and quality control of advertising materials. Reduced customer churn by 25% by improving UX design and website speed; Implemented a QR menu for more than 700 tables, significantly reducing printing costs. Implemented end-to-end analytics and improved the CRM system.
- 9 Monate, Jan. 2020 - Sep. 2020
Content Manager
Stolitsa Nizhny
- Development of a content plan for the 5 largest malls. - Coordination of the work of a designer, copywriter, web developer, targetologist. - Interaction with bloggers, tenants. - Restyled social networks, increased the number of subscribers by 18K, dialogues by 4 times, comments by 11. - Held contests and drawings with a prize fund of more than 500K rubles. - Made mobile versions of 5 sites.
Ausbildung von Andrey Kalashnikov
- 4 Jahre und 10 Monate, Sep. 2009 - Juni 2014
Journalism
Moscow State University of Printing Arts
Sprachen
Deutsch
Grundlagen
Russisch
Muttersprache
Englisch
Fließend
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