Andrey Kalashnikov

Movie and series recommendation service. Developed a website using PHP, JS, HTML, CSS, MySQL, Nginx, Docker. Parсеd 900K films and series from KinoPoisk. Went through a full development cycle from idea to launch.

- Management of online and offline stores, market and competitor analysis. - Work with assortment matrix and pricing. - Definition and implementation of the brand promotion strategy through sales channels. - Search for growth points to increase brand sales. - Optimization and increase in volumes in the e-com channel. - Purchasing in Turkey and Moscow. - Implemented self-written CRM and loyalty program.

Coordination of the work of the marketing department, website developers (6), mobile application (2), contractors (20+). Planning and implementation of a restaurant chain promotion strategy (18). Advertising budget management. Development and quality control of advertising materials. Reduced customer churn by 25% by improving UX design and website speed; Implemented a QR menu for more than 700 tables, significantly reducing printing costs. Implemented end-to-end analytics and improved the CRM system.

- Development of a content plan for the 5 largest malls. - Coordination of the work of a designer, copywriter, web developer, targetologist. - Interaction with bloggers, tenants. - Restyled social networks, increased the number of subscribers by 18K, dialogues by 4 times, comments by 11. - Held contests and drawings with a prize fund of more than 500K rubles. - Made mobile versions of 5 sites.