Felix Bennien

Moderator

Inhaber, Founder, beta is the new normal

Berlin, Germany

Skills

Branding
Customer Experience
Business Transformation
20 Jahre Erfahrung
Consulting
Marken-Analyse
Brand Analytics
Markenstrategie
Brand Strategy
Markenarchitektur
Brand Architecture
Portfolio Management
Markenpositionierung
Brand Positioning
Markenmanagement
Brand Management
Markencontrolling
Brand Controlling
Markenkommunikation
Brand Communications
Insights
Customer Insights
Consumer Insights
Customer Experience Management
Customer Experience Design
Customer Touchpoints
Brand Touchpoints
Service Design
Brand Experience
Brand Engagement
Change Management
Geschäftsmodelle
Business Model
Business Model Innovation
Marketing Transformation
Marketingmix Optimierung
Marketingeffizienz
Marketing Efficiency
Digital
Digitale Transformation
Social Business
Content Strategy
Analytics
Innovation
Innovationsmanagement
Innovation Management
Innovative Organisation
Design
Design Thinking
Corporate Design
Corporate Identity
Big Data
Big Data Analytics
Marketing
Herausforderung

Timeline

Professional experience for Felix Bennien

  • Current 5 years and 2 months, since Apr 2017

    Founder

    beta is the new normal

    Eine neue, agile Form der Beratung. Entstanden, um Unternehmen dabei zu unterstützen, die notwendige Transformation ihrer Geschäftsmodelle zu beschleunigen und sich so schneller auf neue Technologien, neue Umfeldbedingungen und neue Kundenbedürfnisse einzustellen. A new, agile type of consultancy. Built to help companies accelerate their business transformation and adopt faster to new technologies, new business environments and new customer needs.

  • Current 5 years and 5 months, since Jan 2017

    Alter Ego

    Frederic Writer

    Kunst ist eine Art sich mit sich selbst zu beschäftigen und dafür neue Ausdrucksformen zu finden.

  • 1 month, Jun 2018 - Jun 2018

    Judge | Evaluation Panel | IoT Open Innovation Lab

    Northeastern University

    Helped NU as an advisor to their IoT Open Innovation Lab to evaluate and select a range of innovation ideas to move them into prototyping.

  • 3 months, Apr 2018 - Jun 2018

    Subject Matter Expert

    jovoto GmbH

    Helped Miele to solve an innovation challenge in home appliances. Really good open innovation experience with a great team at both, Miele and jovoto. Challenging the creative community to come up with inspiring ideas for Miele, that the company can now build a business model around.

  • 3 years and 4 months, Sep 2013 - Dec 2016

    Partner

    Prophet
  • 4 years and 10 months, Oct 2008 - Jul 2013

    Managing Director – Central & Eastern Europe

    Landor Associates

  • 1 year and 6 months, Apr 2007 - Sep 2008

    Brand Management Director

    Interbrand Zintzmeyer & Lux

  • 6 years and 2 months, Feb 2001 - Mar 2007

    Managing Partner

    Henrion Ludlow Schmidt – Hamburg

  • 2 years and 6 months, Sep 1998 - Feb 2001

    Consulting Director

    Henrion Ludlow Schmidt – London

  • 1 year and 11 months, Sep 1996 - Jul 1998

    Strategic Planner

    Springer & Jacoby

Educational background for Felix Bennien

  • 1 year, Sep 1995 - Aug 1996

    Management, Economics & Politics

    University of St Andrews, UK

  • 2 years and 11 months, Sep 1992 - Jul 1995

    Betriebswirtschaftslehre

    Universität Göttingen

    Marketing Handel Personalführung Markt- und Organisationspsychologie Volkswirtschaftslehre

  • 11 years and 10 months, Oct 1989 - Jul 2001

    Wirtschaftswissenschaften

    Technische Universität Braunschweig

Languages

  • German

    -

  • English

    -

Wants

Projekte mit Fokus auf ...
Customer Experience
Aber auch in den Bereichen ...
Branding
Innovation
Digital
Design
Marketing
Für Klienten
...die etwas bewegen wollen
CEO
CMO
Market Challenger
Marktherausforderer
Game Changer

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