Anil Ozdeniz

Improved trade ROI from 0.6 to 0.94 (+57%) by building Turkey's promotional analytics function from scratch — including a full 2-year historical database with no prior framework in place. Managed ~$2M USD promotional budget, oversaw end-to-end product lifecycle, and delivered performance insights to CFO, Marketing Director, and General Manager. Led cross-functional work with Sales, Marketing, and Finance to embed a data-driven decision-making culture.

Led end-to-end project management for co-packing and operational initiatives, coordinating 100+ warehouse personnel across third-party providers. Drove process improvements that increased inventory accuracy from ~60% to 99%. Managed KPI-based business reviews and efficiency roadmaps, and owned SAP operations (MM, PP, TM) as Key User for Turkey.

Managed logistics purchasing for two group companies across domestic and export markets spanning 80 countries. Led digital transformation and process improvement projects within supply chain and purchasing operations.

Eliminated stock-out issues by implementing demand-driven production prioritisation based on consumption velocity and demand/supply analysis. Managed end-to-end co-packing operations including supply planning, KPI-based business reviews, and efficiency improvements.

Supported production planning, order management, and transportation processes. Coordinated customer order flow, managed invoicing, and served as liaison with logistics service providers.