Sude Yenigün

Developed and maintained Power BI dashboards by integrating multiple data sources and enabling real-time performance monitoring. Analyzed digital marketing and website performance across different media channels using Adobe Analytics and other tracking tools to identify trends and optimization opportunities. Collaborated with cross-functional teams to define KPIs and evaluate campaign impact. Queried and transformed datasets using SQL to automate reporting and support data-driven decision making.

• Supported project management and daily operations coordination for Allianz’s global entities. • Assisted in managing cross-border reinsurance business, global asset design, and claim expert training. • Contributed to multinational surveys, KPI reporting, and strengthened collaboration within Allianz’s MidCorp network, promoting multinational capabilities through communication and marketing initiatives.

• Assisted in optimizing Amazon advertising campaigns to enhance product visibility, increase sales, and drive e- commerce performance.

• Contributed to brand marketing activities, coordinating both ATL and BTL initiatives in collaboration with the other departments, as well as creative and media agencies. • Assisted brand managers in day-to-day operations and presentation preparation. • Stayed informed of market trends, consumer insights, and industry know-how, analyzed marketing reports using tools such as AC Nielsen. • Played a key role in the effective launch of new products, brands supporting innovation across the category.

• Collaborated with the marketing team, actively participating in a project under the guidance of the Marketing Manager. Contributed to daily operations, gaining valuable insights into the overall functioning of various departments. • Engaged in market research, strategy development, and closely worked with cross-functional teams to contribute to the successful execution of marketing initiatives.

MSc Student