Sude Yenigün

• Contributed to brand marketing activities, coordinating both ATL and BTL initiatives in collaboration with the other departments, as well as creative and media agencies. • Assisted brand managers in day-to-day operations and presentation preparation. • Stayed informed of market trends, consumer insights, and industry know-how, analyzed marketing reports using tools such as AC Nielsen. • Played a key role in the effective launch of new products, brands supporting innovation across the category.

• Collaborated with the marketing team, actively participating in a project under the guidance of the Marketing Manager. Contributed to daily operations, gaining valuable insights into the overall functioning of various departments. • Engaged in market research, strategy development, and closely worked with cross-functional teams to contribute to the successful execution of marketing initiatives.

MSc Student