Anja Walter

• Bridge global strategy with European market execution, ensuring effective regional adaptation of digital initiatives, marketing campaigns and webinars targeting patients, HCPs and Labs. • Lead cross-channel campaigns across Web, SEO, SEM, and social media, combining strategic thinking with hands-on digital execution. • Drive search marketing excellence and performance optimization through data-led decision making and continuous improvement. • Oversee EU localization and compliance alignment within regulat

• Implementation of digital marketing activities for the German market • Management of website content, newsletters and webinar activities • Development of social media and search marketing initiatives • Organization of customer events and congress participation • Collaboration with global marketing teams and local stakeholders

• Support of marketing and product management teams • Organization of marketing campaigns, congresses and customer events • Coordination of marketing materials and mailings • Website updates and webinar organization • Collaboration with sales teams and external partners