Sarah Yaqub

Led digital campaigns across search, display and social to drive visibility, traffic and qualified leads, underpinned by competitor research and keyword strategy. Applied A/B testing across multiple touchpoints, improving CTR and PPC ROI by up to 134%. Achieved first-page Google rankings for key travel terms through structured SEO and content optimisation. Built reporting frameworks to track KPIs and inform growth strategy.

Built the full marketing function from scratch across 5 hotels and 13 F&B outlets, establishing demand generation, CRM automation, SEO, paid media and content programmes. Improved Google Ads ROI by 110%, social media ROI by 224%, and digital lead generation by 118%. Launched the RODA Elite Club loyalty programme across 200+ hotels and 23,000+ members. Grew the social media community by 10x and led creative production of campaigns, brand activations and property-level assets.

Supported marketing and commercial promotion for B2B publications across the FM and cleaning and hygiene sectors, driving advertiser acquisition and directory ad sales. Contributed to the launch of Clean Middle East Pulire, the region's first sector trade show, collaborating with VIS Exhibitions and international partners including ISSA Pulire. Managed event registration campaigns, exhibitor communications, promotional materials and on-ground marketing operations to ensure successful trade show execution.

Banking/ Finance

Marketing