Anna Katharina Geraldy

- Disziplinäre Führung und Steuerung von 11 Mitarbeitern inkl. Aus- und Weiterbildung - Zentraler Ansprechpartner für das KAM als Schnittstelle zum Feld (Edeka, Rewe, Kaufland, Globus)

Key Account Management E-Commerce Amazon, Gorillas, Flink ; März 2022–Mai 2022 · Key Account Management EDEKA Beverages & Confectionay; Okt. 2021–Feb. 2022 Field Sales Manager; Mai 2021–Sept. 2021 Commercial Planning & Steering Maggi; März 2021–Apr. 2022 Category Development Maggi; Jan. 2021–Feb. 2021 Brand Management: Garden Gourmet; Sept. 2020–Jan. 2021

• Creation of multiple sales reports & presentations as well as Co-Creating the annual sales manual • Managing in-store activation and implementing a new process to increase efficiency • Developing and executing broker Incentives to increase sales and support the field sales team

Personal Assistant of the Director of Sales Depot Shop-in-shop appearance on the online platforms of B2B partners: − Support in the development of new approaches to the online presentation & preparation of negotiations with the B2B partners Development of innovative concepts to improve the customer guidance at the POS and E-POS − Development of a prototype for the POS and preparation of a pilot Measurement of B2B communication satisfaction and development of modernization approaches

•Developing a new private label coffee line, beginning with extensive market research & analyzation, over package design & negotiations with potential suppliers, up to launch preparation

• Support with the creation of publications & research work • Creating script’s as well as various lecture presentations • Management of the website

Management und VWL

Internationales Management und Personalwesen und Führungslehre