Anna Liebethal
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anna Liebethal
- Bis heute 15 Jahre und 11 Monate, seit Juli 2009
Senior Brand Manager/ Brand Champion Sanpellegrino Brands - ab 02/16 Elternzeit
Nestlé Waters Deutschland GmbH
S.Pellegrino & Acqua Panna & Sanpellegrino bereichsübergreifende strategische Führung des Markenbereichs für Deutschland & Österreich Brand Management Marketing ATL & BTL PR Events
Strategic Marketing • Concept and product development of a new German and a new European soup range • Rejuvenation and refreshment of European soup portfolio • Introduction of a new global concept to the Western European market
- 6 Monate, Okt. 2007 - März 2008
Strategic Customer Development Rewe
Unilever Deutschland
Special Project Work • Europricing Rewe – risk identification, assessment and minimisation • Harmonisation of internal and external reporting
- 1 Jahr, Okt. 2006 - Sep. 2007
Junior Brand Building Manager Knorr (Germany)
Unilever Deutschland
Operational Marketing • Management of instant soup portfolio, Germany • Concept development and implementation of a bundling promotion • Extensive analysis of the German Instant Soup Market & competitor analysis – assessment of current situation and implications for future activities • Development and implementation of a ‘first day at school/ back to school’ promotion • Launch preparation of a new instant soup range • Development of a recipe approach for a dry soup range
- 1 Jahr und 1 Monat, Sep. 2005 - Sep. 2006
Verkaufsleiterin/ Area Manager
Lidl GmbH & Co. KG
• Sole responsibility for 6 stores: • Personnel management and development of approximately 100 staff members, including hiring authority • Full financial responsibility • Continuous analysis and optimisation of operational sequences • Development of chilled organic products store layout
- 4 Monate, Juni 2004 - Sep. 2004
Intern - Marketing Assistant
Moneybookers Ltd.
• Seek new business opportunities through intensive research • Development of new business and establishment of relationships to potential clients
- 2 Monate, Dez. 2003 - Jan. 2004
Intern - Consumer Products/ Financial Services
Simon Kucher & Partners, Strategy & Marketing Consultants
• Research of diverse market information and competitor analyses • Client ABC analyses and analyses of purchase behaviour • Design of a questionnaire for a purchase behaviour study
- 3 Monate, Juli 2002 - Sep. 2002
Intern - Marketing Assistant
Coty - Lancaster Group
• Development of marketing plan for Davidoff Echo for Men introduction • Development of new display for Jil Sander decorative cosmetics range • Development and implementation of promotion plan for introduction of J.Lo perfume
- 3 Monate, Juni 2001 - Aug. 2001
Intern - Marketing/ PR Assistant
JVC Professional
• Planning and arrangement of trade fair appearance (CeBIT) • Preparation of German Product Launch including development of a marketing plan, implementation of an advertising campaing • Budgeting of marketing activities • Preparing a press tour
Ausbildung von Anna Liebethal
- 6 Monate, Jan. 2004 - Juni 2004
Business Administrations
San Francisco State University, USA
Strategic Marketing, Strategic Management & Consulting
- 7 Monate, Juni 2003 - Dez. 2003
Business Administrations
University of Stellenbosch, South Africa
Strategic Marketing, Strategic Management & Consulting Cluster
- 3 Jahre und 10 Monate, Sep. 2001 - Juni 2005
Business Administrations
European Business School (ebs), Oestrich-Winkel, Germany
Strategic Marketing, Strategic Management & Consulting
Sprachen
Deutsch
Muttersprache
Englisch
Fließend
Spanisch
Grundlagen
Französisch
Gut
Afrikaans
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