Anna Müller

• Coordinated advertising & brand strategy research across key European markets • Translated customer data into compelling stories to help clients enhance brand value • Presented research findings to the senior level client and helped management to evaluate past and guide future decision making • Partnered across departments to ensure smooth advertising tracking project delivery

• Used research data to evaluate effectiveness of client’s marketing activities in relation to their brand and communication strategy • Developed comprehensive reports on a monthly basis to help clients improve their communication initiatives • Participated in campaign evaluation from study design to final reporting • Collaborated with multiple departments to create and document formal processes to improve communication between cross- functional teams

• Participated in creative concept evaluation for global FMCG brands • Collaborated with data visualisation team to create layouts for research findings • Adapted brand concepts for bi-lingual study run across multiple cities in Russia

• Prepared PowerPoint presentations to be delivered to the client • Collected data input from respondents over the phone, online and in person • Participated in in-depth customer interviews and analysis of the findings

Full-Time 15 months MBA with international modules in USA, China, and India

- Managing People Across Cultures - The Indian IT Industry - Entrepreneurship in India - Indian Financial Sector - Services Innovation & Marketing for Emerging Markets

- Doing Business in China - Globalization of Chinese Companies - HR Issues in China

- Negotiation Workshop - Economic and Social Development in China - RMB Exchange Rate Reform and Asset Bubbles in China

Marketing, Marketing Communication, Advertising, IS in Business...

Economics