Nils Liedtke

Lead global Customer & Marketing across brand, media, CRM, loyalty, insights, analytics, CX, and customer service. Member of the extended leadership team. - Transformed marketing into a scalable growth engine, delivering material YoY sales growth by embedding unified planning, governance, and performance management across 40+ markets and 1,000+ stores. - Built and scaled new revenue streams, including a loyalty program and a global partnerships ecosystem, increasing customer lifetime value and monetization.

Advise the leadership team of Spikes, an innovation consultancy, on strategy, growth, and positioning. - Contribute to the development of the firm’s offering and go-to-market, and support key client and partnership discussions.

Advised global corporations and leading consultancies on brand, marketing, and growth strategy, working directly with senior stakeholders on high-impact projects. - Delivered engagements independently and in collaboration with expert networks and boutique firms, including Eden McCallum, A-Connect, Umbrex, and Consultingheads.

Defined strategy, alliances, and acquisitions for the €4bn Growth, Marketing & Sales practice, shaping the future offering and ecosystem. - Built and led a global partner ecosystem with 100+ partners across technology, media, creative, and analytics (e.g., Google, Meta, Salesforce), developing joint offerings and driving commercialization with senior clients. - Led end-to-end partnering and investment processes, from market assessment and target identification to evaluation and integration into client work.

Led the Branding & Marketing Strategy practice across EMEA and APAC (25+ FTE), scaling the platform, securing landmark projects, and contributing to its recognition as the #1 global branding consultancy. - Founded and co-led the “Insights-led Growth” initiative in FMCG and retail, building the offering, leading client development, and converting 10+ projects. - Advised CEOs and CMOs of leading companies on driving revenue growth, shaping portfolio, innovation, and GTM decisions, and steering transformations

Directed global strategy and operations for the ~€1bn Growth & Marketing practice, driving +80% growth (second fastest-growing practice). - Built and scaled a new consumer and market insights unit to €20M+ revenue in its first year, defining the proposition, structuring the offering, and expanding capabilities through partnerships. - Led client engagements with senior stakeholders at leading global companies, shaping growth strategy and driving large-scale marketing transformations and investment decisions.

Directed execution of 10+ client projects, serving as the primary contact for senior clients. Led cross-functional teams across McKinsey, client organizations, and agencies, and owned delivery from problem structuring through implementation. - Worked closely with senior stakeholders to shape marketing strategies and drive decisions on growth, brand, and marketing investment. - Served as faculty for marketing and strategy trainings, educating 1,500+ clients and consultants in 10+ countries on 5 continents.

Led larger, multi-market workstreams across international client engagements, with end-to-end responsibility for project modules. Managed cross-functional client teams and external agencies, working directly with senior stakeholders, including CMOs, to drive execution on complex marketing and growth initiatives across Europe, Africa, and APAC.

Led a 7-person, multi-market research team across EMEA, delivering consumer, market and competitive insights for senior client engagements and internal knowledge development. Owned research agenda, operations and budget. - One of two global subject matter experts on Branding and Marketing ROI, leading workstreams on global client engagements and working directly with CMOs and marketing leaders on brand strategy, marketing effectiveness, and spend optimization. - Previous roles as Analyst and Senior Analyst

Grade: 100%, distinction (7/120+ participants got this)