Nils Liedtke

Defined the future offering strategy in Growth, Marketing & Sales, identified gaps that could from benefit acquisitions, investments, or collaborations Headed the investment/partnering process from identification to integration of targets Led the ecosystem of 100+ collaboration partners in GM&S (e.g., Adobe, Google, Meta, Salesforce, Kantar, ad agencies)

Directed the consulting business on brand and marketing strategy, incl. a team of 15 practitioners. During my time in this role, independent auditors named McKinsey as best global branding and marketing strategy consultancy Led client (development) projects as Engagement Director, Content Director or Associate Partner, typically 2-3 projects simultaneously consisting of 4-5 consultants. Headed McKinsey Creative Studios, our ecosystem of creative and marcom agencies

Managed the global marketing consulting business: growth and knowledge strategy, reputation, cooperation, people, finance, operations. Achieved growth of +80%, second fastest-growing practice at McKinsey Spearheaded the creation of a new unit focusing on consumer/market insights, esp. using new research approaches. Led client (development) projects in part- or full-time roles in my areas of expertise Co-created and led McKinsey’s service line on insights-led growth strategy in consumer product sectors

Directed the day to day execution of 10+ client projects. This involved, gathering and analyzing information, formulating and testing hypotheses, developing recommendations, implementing those recommendations with clients, and guiding and developing McKinsey/client/agency team members Headed client development and knowledge efforts, organized several multi-client workshops and internal events, trained 1,000+ executives and consultants as faculty in marketing trainings

Led workstreams and guided client teams and agencies at seven long (10+ weeks) and various shorter client projects with a main focus on branding, marketing, and strategy topics at leading B2C clients

As Head of M&S Research, I led a team of 7 research professionals in 3 locations in EMEA focusing on research on marketing and sales topics, and managed the research budget and operations. The team conducted primary and secondary consumer, market and competitive research for client projects --- As Global Specialist I was one of two dedicated global experts on Branding and Marketing ROI and led workstreams at various client and knowledge development projects --- Previous roles as Analyst / Senior Analyst

Grade: 100%, distinction (7/120+ participants got this)