Julia Filice

• Led brand strategy and portfolio management, driving a 50% increase in customer base. • Develop and manage market research databases. • Collaborate with R&D to prioritize and launch products and features in 15+ new markets. • Manage integrated media relations, marketing campaigns, and brand activations (e.g., trade shows), driving a 20% increase in lead generation. • Spearhead website redesigns and digital content initiatives, improving user experience (UX) and boosting engagement by 30%.

• Collaborated on the development of the first corporate brand strategy. • Increased digital engagement by developing marketing campaigns that boosted engagement by 10%, grew followers by 50%, and improved newsletter open rates by 20%. • Co-managed investor relations including financial analysis, quarterly materials, annual reports and executed investor marketing days and facility tours. • Project managed website and intranet launches

Core MBA program Specialized courses in Economics, Accounting, Managerial Decision Making, Business Sustainability, Business Communications, Finance, Strategy, Marketing, Operations and Supply-Chain Management, Organizational Behaviour, Managerial Accounting, Market Research, Negotiations and Project Management. Hands-on consulting projects with IBM and Rangle.

A dual program, in conjunction with my degree from the University of Guelph