Anna Popova

 Administration of Salesforce Marketing Cloud account, data management and automation;  Customer database segmentation;  Customer life-cycle journeys set-up and update;  Deliverability tracking;  Coordination and technical support of the daily business for the email channel;  Training and knowledge-sharing process for broader range of stakeholders.

Supporting CRM operational processes in timely and quality manner: — Execution of regular email and in-app communication (from planning to analysis), — Optimizing the communication execution framework EMEA-wide with additional steps and tools involved, — Testing of the internal ESP platform in close cooperation the development team; CRM analytics: — A/B testing in both email and in-app channels (set-up, analysis and reporting results), — Maintaining reporting dashboards & docs.

— Project management (tendering, launching, leading, team management) for up to 5 clients simultaneously — Development & implementation of client’s omni-channel marketing strategy with email as key channel — Management of the email and mobile communications process, end-to-end, across all campaigns in alignment with client’s corporate brand strategy — Ensuring database health, growth and efficiency by overseeing, defining and maintaining database segments

 Ex-post Dutch-German cross-border cooperation evaluation  Identifying potential areas of Dutch-German cross-border cooperation corresponding to the objectives of the EU-funded programs (Interreg, Horizon 2020, Life)  Clients consultation on the EU funding opportunities and eligibility criteria for participation

 Ex-post analysis of the Provincial Retail Policy implementation  Comparative international research project on the issue of retail vacancy in city centers (the Netherlands, Belgium, Germany)  Preparation of the recommendations for the new Provincial Retail Policy

 Consultation on patent application, legal issues, taxation, marketing and management  Organization of seminars and workshops for Incubator’s members  Development and implementation of education programs on running technological start-ups and creative thinking in business  Organization of projects competition

 Quantitative and Qualitative analysis  Projects proposal development, set-up, financial management and overall coordination  Organization, supervision and leading of trainings and workshops for regional and local governments and public administrations  Communication on the Institute's activities and achievements (web-site updates, organization of conferences,  workshops, preparation of the annual journal issue)

Innovative Regions – Theory and Practice; Regional Disparities – Theory and Practice; European Cohesion Policy

Institutional Perspectives on Societal Change and Spatial Dynamics; Comparative Planning; European Spatial Planning and the EU Territorial Cooperation Agenda; The EU and Domestic Impact: Economy, Space and Environment; International Environmental Politics

Economics (Microeconomics, Macroeconomics, Institutional Economics) Management (Organisation Theory, General Management, Public Sector Management); Urban Studies (Urban Economics, Housing Policy, Utility Sector Administration, Territorial Planning);