Anne Seyer
Fähigkeiten und Kenntnisse
Werdegang
Berufserfahrung von Anne Seyer
- Current 2 years and 3 months, since Apr 2024
Marketing Analytics Lead
Breitling
- 1 year and 4 months, Dec 2022 - Mar 2024
Marketing analytics manager
Breitling
- 2 years, Mar 2018 - Feb 2020
Senior manager CRM personalization data management
Swarovski
- 2 years and 7 months, Aug 2015 - Feb 2018
CRM Analyst
Daniel Swarovski Corporation AG
- 3 years and 6 months, Feb 2012 - Jul 2015
Manager Consumer Insights Analytics EU
Mondelēz International
Drive Business intelligence and strategic recommendations through large scale analytics projects for the Biscuits category cross EU working with 3rd part providers and internal clients – Sales, Marketing, Media teams
- 1 year and 5 months, Oct 2010 - Feb 2012
Dataminer
GE Money Bank
- Conduct analysis to determine impacts of portfolio strategy changes - Implement and execute marketing campaign selections, reporting and analysis - Recommend marketing campaign selection criteria changes - Work as a member of cross-functional teams to ensure portfolio KPI / marketing aspects are covered - Support scorecard/model development, implementation, testing and monitoring
- 2 years and 5 months, Apr 2008 - Aug 2010
CRM-Targeting Analyst
Barclays UK Retail Bank
- Develop propensity models for Current Account, Savings and Insurance products - Detection and implementation of new selection criteria and triggers - Pre and post campaign analysis - Campaign creation for direct mailing, telemarketing and e-mailing
- 2 years, May 2006 - Apr 2008
Marketing Analyst
Barclaycard
- Pre and post campaign analysis - Customer profiles and segmentation: to develop new approaches, refine current processes and identify new opportunities - Test design (ANOVA, logistic regression): to identify the best combination of offers to predict the response rate
Ausbildung von Anne Seyer
- 1 year and 2 months, Aug 2004 - Sep 2005
Statistics and Econometrics
University of Toulouse (France)
Time Series Analysis/Data Mining/Marketing/Scoring
- 2 years and 1 month, Aug 2001 - Aug 2003
Econometrics
University of Orléans
Econometrics/Statistics/SAS/Marketing/Microeconomics/Macroeconomics
Sprachen
English
C1 (Fließend)
French
C2 (Verhandlungssicher / Muttersprachlich)
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