Ansgar Habich

Verantwortlich für das digitale Ökosystem (Website, Social Media)

Verantwortlich für alle Trade Marketing Aktivitäten (physisch und digital)

- Creation of communication campaigns - Creation of GTM sell-in packages, including digital product catalogues - Development of marketing toolbox for in-store and digital communication - Planning and implementation of social media activities - Contribution to and optimization of the national SEO campaigns - Market research and analysis of consumer needs - In charge of PR with a focus on trade media - Management of creative agencies - Team Management - Budget responsibility

Responsible for the global communication strategy: - Coordination of the global communication in web and print - Organisation of all trade marketing initiatives (trade shows, events, POS support, trainings) - Decision on global media plan (media buying and PR initiatives) - Direct point of contact for B2B partners - Market analysis of the key markets Europe, USA, Turkey and Asia - Leadership of the marketing team - Responsibility for the global marketing budget

- Development of a digital strategy for the website, social media and e-commerce - Creation and maintenance of the corporate website - First point of contact in regards to all web activities (SEO/SEM, social media) and web tools (intranet, website, CRM portal) - Setup and maintenance of web based consumer communication (animations, micro sites) - Development of print materials (catalogues, brochures) - Responsible for international photo shootings - Coordination of international PR activities

- Organisation and running of the MBT booth at international tradeshows in the shoe and sporting goods industry - Development and global implementation of retail marketing initiatives and in-store promotions - Development of POS materials and management of the supply chain for POS on an international scale - Supervision of subsidiaries in terms of retail marketing activities - Design and implementation of a retailer training program

Coordination and running of sales support activities for garments and footwear with Goretex®, Windstopper®, Airvantage®

Correct Studies: International Business and Cultural Studies (Sprachen, Wirtschafts- und Kulturraumstudien): Languages: Spanish, French, English Business Administration (BWL, VWL) Cultural Studies: History, Political and Music Sciences, Civilization