Antonio Martinez Debeza

Leading global product strategy and delivery aligned with business needs. Define and owns company’s processes and knowledge base. Stakeholder management with commercial, technology, CX, data, finance, logistics and legal departments. Product roadmap management, features prioritization and OKRs fulfilment. Continuously benchmark to stay ahead innovations, competitor trends, and market needs to maintain a competitive edge to define a best-in-class digital experience in the recycling sector.

- Launch the first platform to buy and sell recyclable materials and manage all the process (marketplace, payments, international logistics). - Migration from legacy to full in-house platform with improved UX, design, services architecture, adaptability, scalability and performance. - Vendors management (Workplace, CRM, ERP) improving costs, performance and processes. - Internal web application launching to track ScrapAd’s business activity and support customers. - Built IT and product team from scratch.

StalkIT provides innovative IoT products and services (SaaS) in the farming and industrial waste management industries. It operates in the Nordics (Norway, Sweden, Denmark and Finland), the UK, Germany and Spain with more than 25.000 NB-IoT active devices. As CTO I was responsible for product management (from scratch), software and hardware engineering, team building and leadership, product and service delivery, operations and strategy. R+D funding programs management (Innovation Norway, Horizon 2020).

• Built product and IT team (20 FTEs). • 40% of costs reduction in IT (AWS, processes optimization, vendor management). • Product development, roadmap, delivery and project management, increasing 20% of company's incomes. • E2E Digital transformation culture definition and deployment: Scrum, Kanban, DevOps, BI, Design Thinking. • Digital and Business strategy definition focusing on innovation and market trends. • IT Management responsible (Network, systems, governance, third parties, etc.)

• Align the region strategy (Americas, EMEA and APAC) with all the stakeholders (Sales, Operations, Procurement and Network). • 20% of improvement in cost efficiencies. • Suppliers’ reduction from 250 to 150. • 25% of Customer Satisfaction Index improvement. • Liaison between regional teams, central areas and key C-level positions. • Establish and maintain executive relationships with Partners and System Integrators. • Proactively identify and understand market trends and changes.

Responsible for Smart Home product delivery and Go to Market model definition & execution. • Based in London for 10 months to launch Smart Home services in the UK • New App (iOS and Android) and service developed in 6 months • Smart Home kit with a self-installation average time of 25 minutes • NPS score above 70% • Highly competitive Kit cost, including international logistics • Successful delivery in 5 countries in 18 months (UK, Peru, Brazil, Spain, and Chile) managing 40 FTEs across all geographies

• Led a technical team of 11 FTEs. • RFP Design and Partners’ contracts negotiation. Management of more than 15 partners. • Project, Service and Accounts management (national and international), for Public Administration, Industry, Banking and large corporations, representing more than 10 Million euros of annual income. • KPIs and SLAs definition, tracking and improvement ensuring customer’s requirements. • Customer Satisfaction Index improvement from 6.5 to 9 out of 10 in less than 1 year.

Quotation web programme design & programming (SQL, PhP, HTML, JavaScript y FLASH). BSS & OSS data migration Project & CMDB production testing (Visual Basic). IT services delivery and company digital transformation for multinational companies and accounts.