Antonio Moreno

- 3D Printing Sizing Estimation and Projection - Strategic Forecasting - Business Managment with Big Data

- Managing the Large Format Printing Supplies portfolio to optimize installed base value - Providing context leadership to the Business Analysis and Forecasting Team - Managing market researches with external providers - Long Term Sizing (Hardware, Supplies) and HPs performance projections

Large Format Printers and Supplies: - Re-defining the methodology and executing the projection of the Long Term market evolution: inputting external market and macroeconomic indicators - Assessment on the impact of the different Vintage Chart scenarios and recommendation on choice points. - Long Term projection of HP’s performance in the market based on the defined strategy - Estimation of the evolution of competitor’s performance and strategy creating a game-theory model

- Product Lifecycle Management of printers in the Large Format Graphics Production space: Designjet Z6200, Latex 280 - Identification of the Business Opportunity and a winning Value Proposition definition: conducting customer visits, managing focus groups, competitive landscape, assumptions for Financial analysis, market share trends - Act as Market’s Advocate in the Product Development Business Team - Defining the Pricing Strategy and planning the Intro Strategy. Conduct and supervise intro deliverables

- Business performance review and analysis of business drivers: installed base, ink usage, aftermarket share, pricing - Long Term Forecasting of the supplies business

SAP SCM implementation projects for different Printing product lines: Analysis of the Business requirements, solutions design, testing, training and move to production. Leadership of cross-functional and cross-regional project teams.

- Marketing and Sales Intelligence for the EMEA Supplies business. - Channel Marketing Communications Responsible.

Ecological Business Administration and International Marketing

Marketing and Finance