Ashwitha Mukundan

• Brand strategy for the company and its diverse portfolio • Adaptation and further development of brand messages • Design brand guidelines and identity- visual and verbal • Develop key messages for the BU - “Connected Intelligence”, a unit of Defence and Space • Employer brand strategy and EVP key messaging • Develop and implement gender-neutral communication • Conduct brand presentations for global inductions and trainings to achieve brand coherence • Development of sound brand guidelines

• Comprehensive Brand and Marketing Strategy for the conglomerate – Habanero Restaurants, Habanero Retail (sauces and spices), Burrito Boys, and Subway franchise outlets • Strategize and implement campaigns to build brand awareness and generate revenue • Conceptualize brand videos and photo shoots to support various campaigns and communications • Digital Marketing • PR – Plan and execute media interactions and blogger activities

• Comprehensive Brand Strategy- BHSL conglomerate: Clubs, Resorts, Deli & Patisserie, and Catering & Event Management • Plan and execute marketing campaigns to drive up both brand awareness and revenue • Product shoots for the respective brands • PR o Create and handle media interactions o Draft press releases and pitch notes • Digital Marketing • Corporate communication

• Brand Strategy: Luxury segment • Heading the Customer Engagement/Loyalty Program – ‘The Crest’ • Cross promotional alliances- with multiple partners • Digital Marketing o Website restructuring and rebuilding o Social Media • Create and target special, and niche segment o Shutterbug: Workshop for photography enthusiasts o Destination Weddings

Brand Management

Print and visual journalism Marketing and communication Advertising and PR Corporate communication

History Journalism Tourism