Axel Mueller

- Responsible for sales & marketing of Travetainment´s e-commerce product portfolio in key growth market in Europe and North America - Develop and drive market entry strategies worldwide (where needed through partnerships and/or acquisitions) - Set-up and manage local teams (sales, product mgt, development) in various markets (+50FTE) - Drive relationship with multi-national accounts

- Responsible for directing commercial activities worldwide with full P&L responsibility (€ 25m). Increased Busi-ness Unit EBITDA contribution significantly - Leading a international team of +10 sales and account manager in multiple locations - Succeeded in growing sales by 50% (year-on-year) in key growth markets (North America, CESE) - Negotiated with multinational clients and 3rd party software at senior management level - Managed post acquisition project of German based software company

- Built an internal sales consultancy practice running sales effectiveness mission with Amadeus’ commercial or-ganization in all regions and Business Units - Recruited and managed team of 5 sales consultants based in Madrid, Bangkok and Sophia Antipolis - Delivered projects ranging from re-structuring sales teams to develop new sales methodologies and tools

- Run sales activity reviews in key markets (Russia, Italy, Canada, UK, MEA region) resulting in improved sales performance indicators (market share increase, reduced sales cycle time, number of deals closed) - Contributed to market share turn-around in Germany (Amadeus’ number 1 market) and to 10% increase of an-nual profit contribution -- Created and delivered global sales programmes (Maximize Selling Time, Telesales for low-end accounts)

- Strategic account planning and developing new revenue streams within existing key accounts (RFP responses, ) - Development and implementation of commercial strategy for e-commerce product line product line resulting in 10m revenue increase over 2 years - Managed integration of 120 sales & marketing staff into Amadeus Group after take-over by Amadeus IT Group

- Managed strategy review that resulted in re-positioning within Lufthansa group and led to integration into Amadeus IT Group (250m € transaction) - Research for and set-up of an international joint-venture to deploy international growth strategy in Leisure business line - Market research analysis and implementation of Balanced Scorecard concept

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