Dr. Axel Sprenger

Dozent für Prozess-, Qualitäts- und Change-Management im MBA-Programm, Marktforschung für Bachelor

• Advisory Services for automotive OEMs and new entries to the mobility market (focus: customer satisfaction with the vehicle, digital product and service offerings) • Development and management of syndicated and proprietary research studies on customer satisfaction with traditional and digital business models resulting from electric, connected, autonomous and shared driving

• Development and management of global proprietary tracking programs, proprietary and syndicated studies focusing on expectation with the brand image, customer satisfaction, complaint handling, retention and loyalty • Development of report formats suitable for different recipients of the organization from subject matter experts to the executive board and CEO • Definition of KPIs on customer satisfaction and management of company-wide target setting process

• Introduction and Management of a prototype parts quality check and approval process • Introduction and Management of an intranet-based process documentation tool for the pre-production plant and R&D Mercedes-Benz • Responsible for certification of pre-production plant according to IQS 9000f and 14000f

• Project Management of pre-production vehicles E-Class (211) and Maybach (240) with emphasis on buildability

• Assembly Mercedes S-Class, Sindelfingen, Germany • Corporate Controlling, Mercedes Tuscaloosa Plant, USA • Production Management, EVOBUS Setra, Neu-Ulm, Germany

Development of a neural network based algorithm to control stretch bending of aluminum extrusions. The research project has been funded by AUDI AG, predevelopment of light-weight vehicle chassis.