Aybala Coskun Karadayilar

+ Driving feature request handling, product planning and prioritisation, + Ensuring alignment around A/B tests, feature releases and roadmap, + Developing and improving processes like bug reporting to streamline product delivery and user experience, + Building strong relationships and setting up continuous feedback loops with brands and stakeholders, + Enabling knowledge sharing within the tribe and among stakeholders, + Improving documentation around product and processes.

+ Collaborating with external and internal stakeholders to improve and maintain our A/B testing platform, + Enabling product teams in their A/B testing endeavours through documentation, workshops, trainings and hands-on support, + Facilitating testing strategy and culture by working closely with product owners, developers, UX researchers/designers and analysts, + Leading projects that requires A/B testing and product expertise.

+ Working with cross functional teams such as data analysis, UX/UI, technology, development and marketing, + Managing the product lifecycle, + Competitor analysis and benchmarking by using tools such as App Annie, + Collaboration with UX/UI team on usability studies to create the best user experience, + Analysing user feedback and drive continuous product improvement, + Making decisions that are backed up by data and experiments.

+ Conducting B2B business development activities such as contacting employee reward programs to offer the meal kit service as an option, + Developing and executing influencer marketing strategies, identifying and building relationships with influencers, + Conducting market and user research to understand customers and developing the product accordingly, + Local and global benchmarking.

+ Working in an interdisciplinary team in areas like engineering, product design, experimentation, rapid prototyping and testing, + Working as a team member and as a leader in different projects, + Conducting user research to understand user behaviours and needs, + Workflow analysis and value proposition.

+ Management of pre-sales activities such as customer analysis, competitor and industry research, + Creating sales presentations, NDA’s, proposals and contracts, + Management of sales pipeline using Pipedrive, + Cold calling, + Preparation of weekly executive sales report, + Following the latest e-commerce and digital marketing trends.

+ Analyzing Income-Expenses tables and Liquidity Plan to create Cockpit table, + Preparation of monthly executive report which includes strategic planning and forecast, + Customer relationship management using Salesforce, + Analysing Culture Audit and Trust Index reports, investigation of best practices, + Helping consultancy and project management processes, attending workshops and trainings, + Preparing pre-meeting portfolios and presentations.

+ Creating Income-Expense tables by using Excel and comparing with Netsis outputs, + Controlling of second quality, semi-finished products, machinery and stock from EDS, + Consolidation and controlling of current accounts.