Barend Jacobus De Klerk

Independent executive and specialist search focused on identifying strong candidates for leadership, technical and difficult-to-fill positions. I work directly with companies and hiring teams to understand the role, map the relevant talent market, identify potential candidates and approach people who may not be actively looking for a new position.

Built and operate AÉRfryPRO, a consumer e-commerce brand focused on premium oil spray products for air fryer and modern kitchen use. Responsibilities include brand positioning, customer communication, Amazon and Shopify operations, campaign planning, product launch coordination, listing optimization, supplier communication, logistics coordination and AI-supported workflow development. Key focus areas: • Customer psychology and conversion-focused communication • Brand messaging and product positioning • E

Background in clinical and health psychology with experience in behavioral analysis, structured assessment, communication and human-centered problem solving. This work strengthened my understanding of decision-making, motivation, emotional processing and behavioral patterns, which naturally supports my interest in customer psychology, communication, brand messaging and user experience. Key focus areas: • Behavioral analysis and structured thinking • Communication and psychological insight • Human-centered