Beate MULLER

Empowered to make decisions on all aspects of the running for a defined group of regions/shops within the guidelines set by the company. Consults with the appropriate departments on all non routine decisions Involved in the strategic direction and development of the company, participates in the decision making process for new initiatives, projects and procedures Defines the tactics that realises the business strategy for the operations team

Brands: Ferre Milano, Roberto Cavalli by Franck Mueller Accountable for achievement of top-line sales number for Exclusive and Multi Branded Stores Responsible for recruitment and management of store operations Adept at planning and executing the new store and franchisee activities as per the business plan.

Promoted the delivery of store development plan in a timely, efficient and cost effective manner Advised and influenced flagship business on operational structure, staff recruitment, training and development including store replenishment, POS systems and in store sales reporting Developed and maintained strong and ethical working relationships with Franchise partners including internal and external suppliers.

Responsible for delivering profitable growth to the organization. Responsible for development of strategic buying plans and category annual business plans. Developing and implementing seasonal merchandising strategies on product, price, placement and promotion for offline and online channels.

o Luxury Brand Management o Marketing Research o Retailing o Consumer Verhalten