Benjamin Kraft

Reporting to the Director E-Commerce of L'Oréal Mass Market Division DACH (Sales Department) 8 direct reports I have the privilege to work with a great team of E-Com professionals. Together we drive: # e-Activation: fueling ROI obsessed revenue growth by managing all kinds of ad formats on various retail partners' digital touchpoints # e-Eventing: orchestrating all E-Com cross-brand events of the mass market division # e-Content: creating the digital shelf of the future by Next Level PDPs

# Creating the digital shelf of the future together with my team & the whole division #Responsible for tech & process lead of DAM & PIM system incl. stakeholder management (internal - key user & headquarter + external - agencies & customers) # Data driven analysis of ECom & omnichannel market opportunities, operational efficiency potentials and possible enhancements of marketing spendings # Establishing processes, tools and new work spirit to significantly reduce repetitive work

# Further development of data driven decision making and working in the mass market division of L’Oréal by - creating reports and data-based decision models in interdisciplinary teams - establishing processes, tools and new work spirit to help the organization to significantly reduce / automate repetitive work - analysis of efficiency potentials and enhancements of marketing spendings # Implementation and management of various interdisciplinary and international tools & projects

# business partner and financial counterpart of key account management # preparation of and attendance at negotiations with e-com pure players ( e.g. Amazon ) # onboarding of new ecom customers ( OTTO, Zalando ) including the calculation of the business cases and construction of condition structure # developing and executing an ecom strategy for the L'Oréal mass market in germany

# operative and strategic controlling of the OTTO sales department # business modelling and - analysis ( context: E-Commerce, Business development, Business Intelligence ) # budget allocation ( all marketing channels ) # project management projects (selection): - attribution modeling ( role: team member ) - marketing-mix-modeling ( role: project lead ) - business case creation for the OTTO platform ( role: team member )

# operative controlling of the online-marketing department # preparation and further development of reports

Werkstudent im Controllingbereich von OTTO Ausland

Praktikant in der italienischen Tochergesellschaft der Firma HOPPECKE Batterien GmbH & Co. KG, Bereich Beteiligungscontrolling

Praktikant im Bereich Controlling

Praktikant im Bereich Campaigning

Controlling, Rechnungslegung, Technologiemanagement

Accounting, Marketing, Unternehmenskooperationen