Betsy Book

I have been engaged by several entertainment, media & technology companies for projects that included market research, user data analysis, competitor analysis, online customer engagement initiatives, recommending product improvements, improving the new user experience, and outlining online community moderation programs Client list includes Metaversum GmbH, Makena Technologies, Linden Lab, Sirsi Corporation, Cablevision and Showtime Networks

My work at Smeet included development of marketing strategy, product and content recommendations, user data analysis, and primary research (online surveys, online interviews and in-person usability test sessions).

As a key member of the leadership team, I was responsible for ensuring a high quality customer experience throughout every product touchpoint. I managed a staff of 11 across the Marketing, Community and Customer Service teams. While in this position I helped promote branded projects with partners such as Coca-Cola, Scion, CosmoGIRL, Random House and SPIN.

Management of client relationships and online community management programs for AOL Teens, AOL UK Kids & Teens, MTV, The-N.com, Showtime, CMT, and Martha Stewart Living Omnimedia. Provided market research and programming recommendations based on findings from analyses of community activity.

I helped build one of the first e-commerce internet products. I was responsible for all aspects of front-end web site design and maintenance, including QA and usability improvements. I managed an 11-person production team and several contractors while working closely with Engineering to build Flooz.com

iVillage (now owned by NBC/Universal) is a community-based ad-driven network of sites targeted to women aged 25-54. I was part of the Ad Production group in its pre-IPO period. In this role, I worked with clients and internal staff to produce branded web sites for Simon & Schuster, Kimberly-Clark, Ford Motor Co., Intel, J.D. Power & Associates, Ortho-McNeil, and Quaker Oats.