Bharath Salla

I designed user flows that help members understand their benefits and file claims more easily. Working with engineers, I built and tested prototypes focused on clear guidance that cuts down confusion and support requests. 1. Cut benefit-related support tickets by 90% through clearer explanations and instant summaries 2. Processed over 5,000 documents weekly with a feedback score of 4.5/5 3. Grew monthly active users to 10,000 with strong satisfaction (NPS 50+)

I redesigned Verizon's Switch Fallout dashboard—a critical ops tool for unblocking stuck orders across activation, fulfilment, and billing. 1. Sped up ops throughput by 50% through real-time verification and direct OM integration 2. Improved first-pass resolution by 30% with threshold-based visuals and streamlined error triage

I redesigned HDFC's money transfer flow to cut through the clutter—collapsing a multi-step slog into three clean stages while stripping out redundant fields like IFSC codes and manual mode selection. 1. Cut transaction time by 22% with smart auto-selection and a tighter interface 2. Drove digital adoption up 26% and successful transfers up 40% through streamlined flows 3. Resolved 22 pain points by replacing carousels with dropdowns, dropping reported issues by 38%

I redesigned Custom Dimensions at Clari sight, a core feature marketing teams use to group and filter campaign data across ad channels. The work focused on eliminating repeated filter entry, surfacing hidden dependencies . 1. Shaved creation time for multi-channel dimensions by 24% through rule-based architecture that unified identical filters 2. Drove year-over-year dimension creation up 2.2x, strengthening platform lock-in

I designed a conversation flow builder for SmartBeings—a platform letting enterprises script voice AI interactions for their customers. 1. Unified flow creation, node configuration, and testing in one interface to eliminate context loss 2. Enabled conditional branching through drag-and-drop mechanics for handling divergent conversation paths 3. Built a modular node system (input, output, function) that let designers control dialogue checkpoints and API calls in real-time