Bianca Staub

Consultant for digital e-learning and communications project.

 Performed in-depth market research and analysis of universities within the United Kingdom to determine effective strategies for the campus-wide integration of RFID technology and digital communications  Assessed the potential of this technology for use in digital communication, store security, stock maintenance and CRM  Drafted an implementation plan for a pilot program at Imperial College London

 Contributed to corporate restructuring of a professional training and E-learning corporation  Optimized operations through the enhancement and digitization of ordering and billing processes  Drove productivity and efficiency by updating technological equipment and software systems  Directed company rebranding with the design of a new logo, creation of new marketing literature, and launch of a social media campaign

 Generated content in German and English for company website, blog, and PR and marketing communications  Managed social media presence across Facebook, Twitter, YouTube, Pinterest, Tumblr, Xing, LinkedIn, and Instagram platforms  Helped manage e-commerce back-end and CRM software, as well as payment solution systems  Developed relationships with industry bloggers to generate promotional opportunities