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Jae Song

Bis 2019, Marketing Manager - Europe, LG Electronics Deutschland GmbH
Frankfurt Am Main, Deutschland

Fähigkeiten und Kenntnisse

Digital marketing
Digital strategy
Content
Content Strategy
Digital Content Creation
Client Management
Advertising
Display Advertising
Social Media Advertising
Online advertising
Search Engine Advertising
Online Marketing
Online Media
New Media
Corporate Social Responsibility
Market Research
Marketing Research
International Project Management
Data Analysis
Campaign

Werdegang

Berufserfahrung von Jae Song

  • 7 Monate, Jan. 2019 - Juli 2019

    Marketing Manager - Europe

    LG Electronics Deutschland GmbH

    • Planning and launching LG's first pan-European sustainability campaign and global communications framework. • Leading pan-European partnership conversations, evaluating opportunities and pitching in to internal stakeholders at global HQ, European HQ and locally as needed. • Strategic pan-European projects, including establishing a Consumer Magazine Review utilisation guideline

  • 2 Jahre und 1 Monat, Nov. 2016 - Nov. 2018

    International Digital Account Manager

    National Geographic - Fox Networks Group, The Walt Disney Company

    • Planning and executing digital campaigns cross-functionally across National Geographic’s global and local digital media properties (11 websites and 51 social accounts) • Post-sale relationships with media agencies and direct clients, providing client service beyond the live campaign and focusing on retention, repeat bookings and upselling.

  • 1 Jahr und 11 Monate, Jan. 2015 - Nov. 2016

    Digital Account Executive

    HS Ad – LG’s In-House Agency

    • Project coordinator for SEO and paid media activities for LG Electronics UK’s Mobile Communications and Home Entertainment business units. • Lead content development for LG Electronics UK’s London Piccadilly Circus billboard and digital-OOH activities

  • 2 Jahre und 1 Monat, Jan. 2013 - Jan. 2015

    Cofounder

    Vocal Views

    • Developed and launched a market research platform with over 5,000,000 registered members. • Lead qualitative and quantitative research projects from bidding through to completion and debriefings for research agencies.

  • 5 Monate, Mai 2010 - Sep. 2010

    Project Management Intern

    M3 Global Research

    • Project management support across qualitative and quantitative research studies

Ausbildung von Jae Song

  • 1 Jahr, Jan. 2019 - Dez. 2019

    International Business Administration

    Smartly Institute

  • 1 Jahr und 1 Monat, Sep. 2011 - Sep. 2012

    International Marketing

    King's College London

    Awarded Merit

  • 2 Jahre und 11 Monate, Sep. 2008 - Juli 2011

    History of art

    SOAS, University of London

    Awarded First Class Honours with Prize for Best Dissertation (Grade: 85%)

Sprachen

  • Englisch

    -

  • Koreanisch

    -

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