Jae Song

• Planning and launching LG's first pan-European sustainability campaign and global communications framework. • Leading pan-European partnership conversations, evaluating opportunities and pitching in to internal stakeholders at global HQ, European HQ and locally as needed. • Strategic pan-European projects, including establishing a Consumer Magazine Review utilisation guideline

• Planning and executing digital campaigns cross-functionally across National Geographic’s global and local digital media properties (11 websites and 51 social accounts) • Post-sale relationships with media agencies and direct clients, providing client service beyond the live campaign and focusing on retention, repeat bookings and upselling.

• Project coordinator for SEO and paid media activities for LG Electronics UK’s Mobile Communications and Home Entertainment business units. • Lead content development for LG Electronics UK’s London Piccadilly Circus billboard and digital-OOH activities

• Developed and launched a market research platform with over 5,000,000 registered members. • Lead qualitative and quantitative research projects from bidding through to completion and debriefings for research agencies.

• Project management support across qualitative and quantitative research studies

Awarded Merit

Awarded First Class Honours with Prize for Best Dissertation (Grade: 85%)