Blair Wright

Airline New Business and Retention (Oct 2018 – Mar 2019), Airline Retention (Nov 2015 – Oct 2018) • Managed 4 representation agencies covering 40+ countries worldwide • Led international marketing/pr efforts to increase new air service and inbound passengers • Developed demand marketing/pr plans for execution in Asia and Latin America • Oversaw cooperative campaigns with airline/local tourism partners • Directed strategic marketing campaigns, special events, and tradeshows for B2B and B2C audiences

Associate Director (June 2013 – November 2015), Assistant Director (June 2010 – May 2013) • Pioneered marketing strategy for Executive MBA Program while building SMU Cox School of Business brand equity • Partnered with creative agency to develop campaigns and timelines • Developed and executed 2-day conference for 50 participants regarding current industry trends • Lead 100 students on 10-day global studies program in 2 foreign countries

• Organized reservations for 123 guest rooms, 19 suites, and 6 event rooms at the #1 hotel in Dublin • Drove cross-selling of amenities for 3 restaurants, 2 bars, and spa services • Implemented and controlled invoice system

• Developed and maintained 41 unique retail brands by creating marketing collateral such as brochures, logos, and advertisements • Prepared and conducted weekly resource booth presentations • Created semi-annual campaigns for retail outlets