Bob Conwell

DishNextDoor was a UK-based food service where customers buy home-cooked food, direct from their neighbours. Areas of responsibility: -All end-to-end business operations -Working with design and dev team to develop and iterate product -All food hygiene processes, training, legal compliance and insurance -Negotiating food packaging supply -Marketing strategy, tactics and budget -Online paid channels (Facebook and Google AdWords) -Organic Facebook, Instagram and Twitter -PR and press interviews

Working with Heads of Product, Marketing and Finance teams within a market-leading British insurer to develop the underlying business model for new a new app-based insurance service. **The app was given board approval and is currently in closed beta, expecting a Q3 launch**

Building and delivering an innovation and leadership program for major high-street bank. In 3 months, we trained over 500 staff, using principles of ‘lean innovation’ and created a pipeline of concept projects to be developed in house. **The program was deemed a success and gained backing from the board for a repeat in 2016**

Joined as junior strategist and quickly progressed to client lead for Google - at the time, Bow & Arrow’s marquee client and largest revenue source. Led teams of upto 8 strategists and designers, tackling projects spanning entire Google portfolio. Developed skills in market research, commercial modelling, segmentation, strategic marketing, proposition development, digital product development. Delivered new biz targets representing 20% of total Bow & Arrow revenue (£1m project revenue).

Developed strategic plan and executed through-the-line brand and performance marketing campaigns for O2 (part of Telefonica). Minimum budget £100k, normally at least £2m.