Mag. Britta Connell

Verantwortlich für die strategische Planung, Entwicklung und Umsetzung von internationalen Email, Affiliate, Social Media und Mobile Marketing Kampagnen. Ziel der Kampagnen ist die Vergrößerung des Marktanteils und die Umsatzsteigerung von ICS in der Fernstudium, Online und E-Learning Branche.

• Plan, negotiate, execute and optimise campaigns that deliver large volumes of high quality leads for Germany, Netherlands and France • Assist in activities in all online media channels including: PPC, SEO, affiliate, social media, email, display, co-registration • Analyse KPIs to ensure that campaigns achieve cost per sale targets and ensure that budgets are utilised effectively • Manage external suppliers • Introduce new ideas and channels • Develop strong, performance-lead creative

• Coordinate the special marketing projects onto the relevant platforms • Assist with all aspects of the marketing mix to market the websites to the existing German customer base including sign off of online marketing campaigns including PPC, SEO and Affiliate • Adaptation and enhancement of the overall UK marketing plans to appeal to the German market • Planning and execution of targeted email marketing campaigns • Planning, briefing and implementation of promotional activities for the German market •

• Online Promotional Planning including the scheduling of key dates for the launch of new lines, fashion trends, reductions and offers aimed at driving sales on the websites • Analysis and interpretation of sales and visitor reports using analytical tools • PPC campaign management • Search Engine Optimisation using keywords • Social Media Marketing including Facebook, Twitter and blogging • Copy writing in both German and English • Email Marketing • Website Management including the briefing and imple

• Market research of parenting skills programmes incl. competitor analysis • Field research in two secondary schools, one primary school and two Children’s Centres • Marketing flyer design • Daily blogging and weekly articles related to the Step Up parenting programmes • Database development • Promotion of events