Bruna Paul

Relocated to Berlin and currently supporting peers and small teams with ad-hoc HR and People & Culture challenges. Engaged in continuous professional development, market research, and exploratory project work while expanding my presence in the European market.

- Turned unstructured requests into strategic culture and comms initiatives, reducing rework by 50% and doubling engagement. - Partnered with H teams to redesign processes, foster innovation, and guide change. - Led cross-functional projects improving employee experience and restructured workflows to boost team autonomy.

- Designed employee-centric learning journeys for big companies such as Heineken, Visa and Brazilian Government Accountability Office, aligning with business goals. - Revitalized product tools (presentations, workflows) and sales scripts, unlocking stalled deals and boosting client engagement. - Developed annual roadmap for the product department, guiding strategic initiatives.

- Designed learning journeys — workshops, onboardings, and training — for big companies such as BMW, GIZ, and Tesa. - Lectured career development workshop for 200+ students (Red Bull partnership). - Co-facilitated training sessions.

- Led the complete lifecycle of Volvo's national B2C campaign, from initial creative ideation to final material distribution, coordinating proofs, production, and logistics for Brazil's 94 dealership network. - Implemented an internal social media strategy and an app that increased salesforce engagement with the company by 40%. - Supported cross-functional process mapping for Volvo’s e-commerce platform, analyzing marketing workflows and dealership channels.