Camino jimenez Figueroa

Portfolio Architecture, defining priorities and brand strategies. Identify market niches and offer solutions involving Market Research/R&D/Production Dpt. Launch and restyling of new global products on the basis of specific needs by market. Designing tools to successfully implement marketing plans (brand image, brand manual, BTL advertising campaigns, promotional plans, digital strategy, etc). Major achievements: upgrade strategic brands improving its positioning, profit and sales.

Strategic development and implementation of Marketing Plans. Research of brand image, product awareness, market trends, packaging, pre/post test of campaigns. Communication campaigns: ATL and BTL. Promotions: to channel and consumer, on packs, vouchers, in store... Interdisciplinary work with other departments/suppliers as a project manager. Major achievements: launch of 4 new lines of Vegafina Mini flavours in a record time. Introduction of Farias Mini in the vending-machine channel.

Thorough analysis of commercial results for all brands with detailed reports. Close monitoring of competitors results.

Responsible for the international promotion of the companies. Organization and participation in national and international fairs. Major achievements: successful organization of StoneFair in Madrid and other Spanish pavillions abroad.

Responsible for the identification of business opportunities. Market research and consultancy for the introduction in Israel of Spanish companies from different sectors. Organization and participation in trade missions. Major achievements: successful business results for the companies.