Carina Caspers

The digital lab focuses on innovative projects like proof of concepts, building prototypes and minimum viable products in order to improve business processes, quickly adapt and evaluate new IT Trends and build-up new digital capabilities. I developed new competencies in the area of agil project management like SCRUM and Kanban, process digitization with the help of Salesforce and Microsoft technology, IT communication and change management.

I implemented the Global Social Media Strategy for Market Communication and made my first experience in functional Management.

My central focus was on the stretegic development and operative coordination of Voith Turbos Online Marketing activities such as Google AdWords campaigns or website projects. A special project was the conception and implementation of the search engine marketing strategy to improve the visibility of the Voith brand in search engines. Another important project was the development of the customer service portal for Voith Turbo to ensure fast accessibility of according service contacts.

Linkbuilding